ABSTRACT
This chapter illustrates the importance of seeding the values and environment of entrepreneurship within the daily processes of enterprises’ business development. It integrates the natural theoretical background of the subject to the practical application of the theories behind the creation, growth, development, and sustainability of enterprises. While engaging the macro- and micro-economic factors of economic and business cycles, the chapter treated real-life sound examples referencing gigantic experiences that left major prints in the history of modern business. The intrapreneurial endeavor d cloning the aspiration of the entrepreneurial approach adopted at the establishment of the enterprise is emphasized to be a key component of the continuous development and sustainability of enterprises at different levels, cycles and phases.
