ABSTRACT
Since February 2021, Der Nordschleswiger, a newspaper of the German minority in Denmark, functioned primarily as a digital newspaper. That strategic change took place in the context of intense debates within the minority community, highlighting the meaning of the newspaper for the target group, digitalisation-related challenges and opportunities, and the needs of different age groups. Consequently, this chapter reconstructs those processes and analyses them primarily through the prism of the theoretical reflection concerning the purpose of indigenous language media. The authors argue that the digital switch offers to such outlets possibilities of increasing readership within target communities, as well as of enhancing its function of a deliberative space bringing such minority communities together.
