Introduction

This chapter focuses on African language media scholarship in the twenty-first century is enabled by many factors, prominent among which are varying levels of development characterizing the continent's landscape and the rate at which information and communication technologies, the internet, world wide web and social media networking sites are shaping Africans' lived experiences. Research shows that integrating African languages into these mainstream media is the best in reaching diverse African audiences for developmental programmes and policies. The African indigenous music and its practitioners have borne a similar fate as other indigenous media The Western-centric mainstream media has not been able to unlock development to focalize its gains on the African continent. This chapter employs the qualitative approach and explores instances of such protests in Nigeria and the potency of such traditional communication methods in drawing the attention of the authority and public to perceived grievances.