ABSTRACT
Article 19 of the Universal Declaration of Human Rights of 1948 highlights that access to information is a fundamental and constitutional right afforded to all citizens irrespective of their status, gender, and affiliation. In this view, the media are compelled to ensure that all citizens are incorporated in the developmental processes through inclusive programmes. Unfortunately, directly or indirectly, people living with disabilities (PWDs) are often under-represented in the media This audience analysis study investigated how people with disabilities are represented in the Okaruveze Kovaremane programme and, most importantly, their perceptions of the programme. The study applied qualitative methods of data generation and analysis. The findings of the study indicate that even if the PWDs are generally satisfied with the content of the programme, they do have some reservations. The study established that the PWDs struggle with the lack of resources and poor ICT infrastructure. Based on these findings, some recommendations are made – the content being sensitive and therefore requires special treatment, training was recommended for the producers to sharpen their skills to execute their task professionally on this subject.
