ABSTRACT

Indigenous language media in Africa function to meet the communication, social interaction, information, educational, development and entertainment needs of people. Indigenous African language media are part of the African indigenous communication system including music, drama, storytelling, proverbs and poetry. The Arab Spring revolutions were a series of anti-government protests that started in Tunisia in 2010 and spread into Morocco, Libya and Egypt in 2011, disposing authoritarian regimes in those countries. Indigenous communication forms can still be effectively used to inform authorities of citizen discontent and to communicate messages that can impact policy formulation. Decoloniality must be employed as a theoretical and methodological approach that forms part of a bigger decolonial project to promote a positive disposition towards African languages and culture. It is also important for policymakers to take indigenous media seriously because it is embedded in the culture of the people.