ABSTRACT
In June 2015, over two years before the #MeToo hashtag went viral in the United States, an Argentine feminist movement began a campaign against gender-based violence using the social media hashtag #NiUnaMenos (#NotOne[Woman]Less), calling for an end to endemic femicide in Latin America. By 2016, the movement and its associated social media hashtag had spread to most of the Spanish-speaking world, sparking numerous protests throughout Latin America. To accompany these campaigns to denounce sexual harassment and gender-based violence, musical artists from various countries in the region penned songs reflecting the messages promoted through the hashtags. Following the work of sociologists Ron Eyerman and Andrew Jamison on music and social movements, this chapter examines how songs produced before and after the Un violador en tu camino phenomenon constitute a cognitive praxis in which the artists participate in collective action to educate the public on the importance of affirmative consent as a precursor to sexual activity and alter the hegemonic patriarchal culture of gender-based sexual violence by encouraging a sex-critical approach to consent.
