ABSTRACT
In the current work, the actors that comprise the coffee value chain, their way of interaction, and the potential capacity they possess to appropriate the economic benefits derived from implementing sustainable crop production schemes are analyzed on the basis of the case study of coffee producers in Oaxaca, Mexico. With the information retrieved from a workshop and interviews with the value chain actors and revising different documentary sources, the chain structure, the actors that comprise it, and their form of interaction are analyzed, as well as the capacities they possess and the negotiated prices. In conclusion, the benefits of introducing sustainable production schemes in coffee cultivation are likely to be retained by some actors in the chain that has bargaining power in product market prices due to isolation and lack of information for small-scale farmers. These situations reduce their capacity to benefit from innovation in their production process.
