ABSTRACT
Global66 is a business-to-consumer and business-to-business digital payments and remittance platform. Established in 2018, this firm is revolutionizing the international money transfer service in Latin America, a region with historically financially underserved markets. Through the platform, individuals can send digital transfers in minutes at less than half the cost of traditional alternatives. Beneficiaries can receive funds digitally into their Global66 bank account or virtual wallet in their local currency. Since its establishment, Globa66 has sought to have an international operation. Consequently, they have expanded to eight countries in less than 4 years (Argentina, Chile, Colombia, Peru, Ecuador, Mexico, Brazil, and Spain). Based on its strategy and firm structure, Global66 has grown exponentially in 2020–2021, achieving a 500% increase in size. The case study builds on the born-global firms’ literature to explore how entrepreneurs integrate their opportunity-seeking behavior to capture value from diverse international markets since its establishment. The case indicates several strategic practices for entrepreneurs and managers to generate, consolidate, and scale a global business venture.
