ABSTRACT
This chapter discusses the positive and negative effects of the encounter of folklore, landscape, and tourism in the case of the establishment of the cross-border tourist destination called The Mythical Park of Rodik in Slovenia. The author reflects on the consequences for folklore, and its landscapes, when it is transformed into a tourist product, considers the issue of “petrified” and living heritage in its selective form for tourist purposes, discusses the danger of banalisation and misinterpretations, and ends by suggesting the need for a trusting collaboration between ethnology and the touristic sector.
