From Public Turn to Publicness in Media

This chapter attempts to engage with the term ‘public’ in the literature of media and communication studies and, more specifically, evaluates the term ‘public’ in the policy documents in India. The chapter follows the contour of public turn in media and explores the logics and assumptions which connects public with public sphere, marked by the degree of public-ness in Indian media. Thus, the chapter explores who the media public are and what are the challenges ahead of media public, keeping in view the emergence and practice of broadcasting media, namely television in India.