ABSTRACT
This chapter is based on Touya de Marenne’s experience teaching a course on business and entrepreneurship in the context of French-speaking Africa. The author studies three companies founded and managed by women in Senegal (“Femme Auto,” “Taxi Sister,” and “Sooretul,” an e-commerce platform) through humanities approaches that include storytelling, culture, and ethics. He explores how students developed critical competencies through the course that enabled them to enhance their capacity to rethink issues pertaining to economic justice and inequalities, deepen their senses of empathy, and become entrepreneurs sensitive to ethical concerns.
