ABSTRACT
In today’s innovation economy, focusing on a positive and engaging customer experience (CX) is not enough to drive profits. Many cutting-edge companies have realized that leaders must place equal footing on the CX and the employee experience to attract, retain, and engage their employees. Balancing the culture(s) you wish to create and the impact you wish you have on your people is not just the job of Human Resources, it’s a leadership capability which must be intentional and learned. This chapter examines many concepts from the language arts, linguistics, literature, philosophy, and neuroscience which can be leveraged to build a thriving company which is both profitable and human.
