ABSTRACT
Industry 4.0 is often echoed by many people, including scholars, politicians, business people, practitioners, and ordinary people. However, not all circles of a society fully understand and appreciate what Industry 4.0 is. What happened in the industrial-shifting era from 3.0 to Industry 4.0? What should be done in this disrupted era, and what strategies must be carried out by business people to respond to the onslaught of information that seems to have no end? Changes in behavior and community needs are also becoming increasingly abstract. So, we can welcome a better and more sustainable future with a comprehensive understanding. In this chapter, we explain the beginning of the dictionary where the word Industry 4.0 was used and later became a standard term throughout the world, which is used to warn of new eras in human civilization. Then, identify which determinants are involved in shifting consumer behavior. The variety of potential challenges, opportunities, and threats present Industry 4.0; the last is how we can surf on the waves during the era of disruption so as not to sink into the ocean through profound change.
