ABSTRACT

Magazines played a critical role in supporting new forms of artmaking in early twentieth-century America, compensating for the lack of modern art infrastructure in the USA. This chapter focuses on the example of the Little Review (1914–1929), whose editor-turned-curator, Jane Heap, ran the Little Review Gallery and launched ambitious multimedia exhibitions that introduced European art and ideas to US audiences and reproduced it in print. For these shows, issues of the magazine served as exhibition catalogues, reproducing a curatorial process that juxtaposed art with non-art objects and circulated a version of the exhibition experience to subscribers. In collaboration with Heap, Frederick Kiesler restaged the International Exhibition of New Theatre Techniques held in Vienna in 1924 in New York. The Machine-Age Exposition (1927), which Heap organized, showcased over 300 objects. In the case of Heap's exhibitions, the magazines that served as catalogues were designed to resemble their objects of inquiry and required viewer interaction to reorient the images and checklists, which were interspersed throughout. In this way, magazines like the Little Review reimagined the encounter with avant-garde objects and their display in the intimate space of the printed page.