ABSTRACT
This chapter contributes to the aims and objectives of the book by considering areas where the theories from previous chapters may inform academia and practice. Some see Sustainable Entrepreneurship (SE) as a major driver of sustainability adoption. Hence, the chapter first provides SE-related insights including value, norms and motivations (amongst others). Then branding is seen through the lens of sustainability with insights into brand positioning. Key factors in global marketing (i.e. Foreign Direct Investment, Vulnerable States and Sustainable Distribution) are evaluated. Aspects of the Mix and planning are revisited from the global perspective. The chapter concludes by explaining the role of small businesses and Not-For-Profit organisations.
