ABSTRACT
This chapter examines a range of strategic leadership challenges and opportunities within the context of operational concerns such as the organizational culture, marketing, and the continuing fluidity caused by technology change. At the core of every eLearning initiative is the support of the faculty members, whether they are full-time tenured professors, continuing instructors, part-time adjuncts, or teaching assistants. They all play an essential role in teaching the learners through modeling, interaction, exemplars, and assessments. Supporting these faculty is the third of the widely endorsed Hallmarks of Excellence. The strategic goal of student support is that the institution creates an outstanding experience for the student that will encourage the learner to continue to engage with the university and encourage others to do so as well. It is important that the eLearning leader assume the role of advocating for a pedagogically sound use of technology to serve those off campus.
