ABSTRACT
Higher education in its 300-year evolution has at various times focused on the need to establish a single brand for each institution. Wheeler, Hilton, and Brooks have been involved in consortium development over the years; most notably, with the establishment of the Sakai learning management system organization. Creating a consortium takes considerable time, effort, and funding. If you don’t gain the economy of scale from the consortium there would be no gain to creating the consortium. If there was no gain to the cost of a consortium, over doing everything yourself, just purely from a cost basis, where you had enough data on your own, then you would not do it. Creating a consortium takes considerable time, effort, and funding.
