ABSTRACT
Creativity has been named one of the main skills of our time because it is at the core of every innovation process. Therefore, within creative processes lies the possibility of developing the necessary solutions for a world at the fringes of environmental, social, and, consequently, economic collapse. What follows is a proposition to both improve our students’ sensibility to social and environmental issues and creatively seek solutions in a corporate setting. The suggestion is based on two experimental academic activities carried out at Fundação Getúlio Vargas (FGV), one of the most important business schools in Brazil, under the supervision of the Master in International Management (MPGI) and the Innovation Center (FGVInn).
