ABSTRACT
It is seen that sport with many different sub-branches and categories has become an important branch of industry in terms of providing economic gain and creating employment. With the growth of the sports industry, the marketing of goods and services that are directly or indirectly related to sports has become remarkable. The aim of this study is to reveal the relationship between sports sponsorship and brand value. The questionnaire method was used to learn the opinions of the fans and to measure the relationship between sports sponsorship and brand value. A total of 697 data sets obtained from the five competitions were subjected to correlation and regression analysis. In general, when the whole effect of sport sponsorship to the brand value is analyzing, it is seen that it has a moderate and positive effect.
