ABSTRACT
This chapter considers the important role of information and communication technologies (ICT) on activism. As in other places around the world, the internet and social media provide individuals and organizations with a growing array of strategies for engagement – without leaving their homes. Although not without problems, the appeal of the virtual world makes activism easier, cheaper, and sometimes even more effective. The aim of this chapter is to explain the growth of digital activism, the opportunities it provides, as well as the challenges by highlighting the stories of two activists in Central and Eastern Europe (CEE) – Alena Popova from Russia and Darko Brkan from Bosnia-Herzegovina – who vividly illustrate these dynamics of digital activism.
