ABSTRACT
In the beginning of the world of communications, was the voice. Printing broadened the impact of two-dimensional imagery. Radio added the dimension of sound. Black-and-white television brought motion to the image. The electronic processes peculiar to color TV do some highly irregular things to color. Although great improvements have been made during recent years, there are still danger areas that require consideration. For example: red bleeds into other colors, especially lighter, neutral areas. White often looks bluish or yellowish. A bluish white is sometimes an asset when the cleanliness of white is to be emphasized, but it can be a drawback at other times. There is also a marked difference in color reception on different makes of TV sets. Yellow is the most visible color. It is great for backgrounds but causes reading trouble at close range. Color television puts the product in another selling environment and complicates the problems of window display, and package design in general.
