ABSTRACT
As people look at television today and note the increasing number of commercials produced in color, they tend to assume that everyone knows the value and full measure of advertising via tint TV. TV industry is more than ready for this cranial effort; has invested many millions in color production and transmission equipment, to the point where—at the start of 1966—97 percent of all network affiliates could transmit color programs in color. By September of the same year, 83 percent had the technical ability to originate color in some form—by film and slide chain and/or by videotape, if not by actual live camera equipment. Most television salesmen have found it “easy as taking candy away from a baby” to switch an advertiser from black-and-white to color. Early television was most certainly a selective medium, just as color television is today and will be in the next several years.
