ABSTRACT
Promoting color television presents potentials which are almost numberless, from dipping of white poodles in red, green and blue vegetable dye to three-color skywriting. from hand delivery to agency executives of multi-hued Turkish cigarettes to the serving of red Manhattans, green-tinted martinis and blue (ugh) cocktails at a station reception. It was a pioneering effort in many ways, and was calculated to appeal to all major target areas: to whet the home audience's appetite with a constant “color is here” theme; to excite retailers to the point of pushing color set sales through special displays and promotion; to acquaint advertisers and their agencies with the potential of color television advertising and to urge them to climb aboard the color bandwagon before the crowd; and, finally, to establish the station as a pacesetter and pioneer in the eyes of the community and the broadcasting industry.
