ABSTRACT
Peter Drucker famously quipped that “culture eats strategy for lunch.” An organization’s culture can compensate for a bad strategy or destroy a good one. Many managers are concerned about the effect that distance, or lack of co-location, will have on their company’s strategy. In this chapter we look to define what culture is and provide managers with some direction on how they can manage their cultural strategy. In addition, we will look at tools like cultural maps and cultural audits to help managers understand where the factors that are significantly affecting their culture, where their culture is currently, and their progress toward their cultural goals.
