ABSTRACT
This study challenges the (mis)perceptions of age to analyze the potential of more purposeful collaboration across multiple generations in the contemporary New York fashion industry (NYFI). It explores the social and economic benefits of creative multigenerational teams where as many as five generations may coexist in the workplace. The study highlights the advantages and challenges of sponsorship, mentoring and reverse mentoring in the fashion industry. The results of interviews with both older and younger generational cohorts suggest that an intentional integration of the skills of older and younger coworkers is needed to meet productivity and creativity goals. Such a work environment enhances collaboration and well-being, offers a solution to the challenges of preserving and fostering productivity and facilitates the effective exchange and transfer of creative thought processes and practical skills.
