ABSTRACT
While scientists are solving most of the technical problems facing television and are rapidly developing a new and individual technique for visual entertainment, those concerned with television’s business aspects are thoughtful about its future. Their problems can be conveniently divided into two closely related questions: Who’s going to pay for television entertainment, and what will cause people to buy television sets? A new industry which may be a potent economic stimulant will flourish when the right answers to these questions are found.
