ABSTRACT

It has been well said that anyone may be excused for making some mistakes, at least once — but that only a fool continues to make the same mistakes in the face of past experience. We in the radio industry cannot assert that we have made no mistakes in the past; despite the fine growth of the industry and its genuine contribution to bur national life, there has been much friction and lost motion. And we, now face a complicated situation in the case of television broadcasting which seems to impend. Shall we plunge wildly forward, substituting enthusiasm for analysis? Or shall we remain calm in our planning and activities, leaving the excitement to the properly persuasive advertisements of television receivers and programs, to the active salesmen, and to the delighted lookers and listeners in the home? With the confused past of radio in mind, shall we "try everything"—not once, but twice? Of shall we do as little "muddling through" as is humanly possible?