ABSTRACT
Modern organizations are increasingly global, necessitating effective cross-cultural management (CCM) in today’s commercial environment. Understanding individuals’ unique aspirations, needs, desires, and motivating factors is crucial for effective management. This study focuses on female millennials of Bengaluru-based IT farms and aims to achieve three objectives: identifying and analysing factors influencing CCM, assessing the relationship between CCM and employee motivation, and examining how employee motivation supports cross-cultural innovation and attachment. Data were collected via Google survey forms from 368 female employees of various nationalities in Bengaluru’s IT sector. Using a 5-point Likert scale, 29 closed-ended questions were designed. Descriptive analysis, structural equation modelling, and confirmatory factor analysis were employed to validate the measurement tools. The empirical findings confirm the significant impacts of language diversities, trust, inclusive leadership, non-verbal communication, and organizational culture on CCM. The study provides practical suggestions for top management, policymakers, and regulatory bodies in Indian IT firms to enhance motivation and employee attachment among millennials. This study is limited to a specific industry, focuses on female millennials, and uses cross-sectional data. Future longitudinal research is recommended for validation.
