ABSTRACT
The multinational enterprise (MNE) has had a pervasive influence on economics, politics and social affairs in the world economy for many decades. Its ubiquitous effects derive from its involvement in trade, technological development and technology transfer, global financial flows and managerial innovation. While the global reach (and potential monopoly power) of the MNE was recognised many years ago (Barnet and Müller 1974), global strategies -meaning the multinational coordinating and integrating its resources on a worldwide basis behind global objectives – are much more recent. Global strategies strengthen both the possible positive and negative impacts of the MNE on economic development at worldwide, regional, country and local levels.
