ABSTRACT

One of the major reasons for choosing Jackie for analysis is its astounding success. Since its first appearance in 1964 its sales have risen from an initial weekly average of 350,000 (with a drop in 1965 to 250,000) to 451,000 in 1968 and 605,947 in 1976. This means that it has been Britain's longest selling 'teen' magazine for over ten years. Boyfriend, first published in 1959, started off with sales figures averaging around 418,000 but had fallen to 199,000 in 1965 when publication ceased. Mirabelle, launched in 1956, sold over 540,000 copies each week, a reflection of the 'teenage boom' of the mid 50s, but by 1968 its sales had declined to 175,000.1

However my aim here is not to grapple with those factors upon which this success appears to be predicated, instead it will be to mount a rigorous and systematic critique of Jackie as a system of messages, a signifying system aqd a bearer of a certain ideology; an ideology which deals with the construction of teenage 'femininity'.