ABSTRACT
Although organising consumers at the national level is difficult, consumer groups are among the better resourced organisations in Brussels. At the national level consumer organisations in Europe have pursued a number of different strategies to attract members. These different traditions mean that national and European consumer movements are fragmented. Although each of these traditions is represented at the European level, the European consumer organisations pursue similar approaches to their members and none relies on selective incentives to attract or keep members. This chapter describes how consumers are organised at the European level and sets out to explain the apparent paradox of their relatively high level of resources.
