Affect Control Theory
DOI link for Affect Control Theory
Affect Control Theory book
This chapter reviews that the affect control theory's major strengths, the contributions of recent work to its growth, and the most promising avenues for future work. Affect control theory is an interpretive sociology of everyday actions expressed as a mathematical model. The behavior controls affective dislocation in the situation. It confirms identities of self and others. By representing human behavior as a control system, affect control theory shows how perceptions, fundamental meanings, transient impressions and social behavior are interrelated. Affect control theory focuses clearly on identity, meaning and actors' attempts to affirm their view of their social world. But within the theory, the important aspects of meaning are specified and measureable. It is the generative nature of the theory, based on Powers' negative feedback cybernetics model, that allows this coexistance of active agency and socio-cultural determination. These cognitive filters improve INTERACT simulations substantially. They currently are not based on any systematic cognitive theory or research.