ABSTRACT
Individual and aggregate-level data are combined to develop a series of models of party support in the UK. Individual-level probability models for Conservative, Labour and Alliance (Liberal plus Social Democrat) support are specified and tested. Economic perceptions are shown to be a crucially important predictor of Conservative and Labour support, findings which corroborate aggregate-level analysis. The empirical results suggest that the effects on political preferences of an individual’s social location appear to have declined during the 1980s.
