ABSTRACT
The Conservative Party traditionally has the reputation of having a formidable election machine at constituency level in Britain. Yet the emphasis placed by the party on local campaigning fits in very badly with much contemporary conventional wisdom about the modern election campaign. This paper models the relationship between local campaigning and the Conservative vote share in 1992, using campaign spending data as a proxy measure of local campaigning. The results show that local campaigning had a significant impact on the Conservative vote share in 1992.
