Consuming hospitality: learning from post-modernism?

To what extent can an understanding of post-modernism be of use in examining the theory and practice of contemporary hospitality? In this chapter I will seek to introduce the postmodern debate and demonstrate how the questions raised by the concept are critical to an understanding of theory and research within the hospitality industry, in particular those associated with marketing and consumer behaviour. In order to achieve these aims I will identify the key characteristics of postmodernism, identify post-modernism in the contemporary hospitality environment and assess the implications of this for hospitality theory and practice.