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A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketspace
DOI link for A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketspace
A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketspace
BookThe Practice of Graduate Research in Hospitality and Tourism
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Edition 1st Edition
First Published 1999
Imprint Routledge
Pages 19
eBook ISBN 9781315043548