ABSTRACT
In a statement first delivered at the 1964 American Political Science Association convention, Richard Rose offered the following commentary on analyses of political campaigns:
The study of voting behavior and the study of the behavior of campaigners are both important in understanding politics. To date, social scientists have concentrated much more sophisticated attention upon the systematic study of voters. In the past quarter-century, students of voting in America, Britain and other countries have developed rigorous and elaborate techniques for analyzing influences upon voting behavior. Unfortunately, we do not have a similarly sophisticated conceptual framework for studying the behavior of campaigners.
The literature of campaigning includes many diverse types of books. … Concentration upon describing very particular details of one election does not, however, permit the testing of generalizations by reference to several campaigns. 1
