ABSTRACT
Making sustainable trade the norm is a different matter and will require a long-term transformation of global markets, involving fundamental changes in the policy and institutional architecture, in corporate practices and patterns of consumption. Achieving sustainable trade requires two complementary strategies. First, we need to squeeze the trade in unsustainable goods and services out of the world economy through international law and national regulation. Second, we need to stimulate the trade in sustainable goods and services through market incentives, extended corporate responsibility and new forms of consumer demand and citizen action. In addition to individual corporate codes of conduct, there are a growing number of sectoral or national supply chain initiatives, such as Eurocommerce's social sourcing guidelines, and the specification of evidence of an environmental management system in purchasing contracts. From the beginning of the 1990s, the company became increasingly aware of new environmental standards in its export markets.
