ABSTRACT
Perhaps part of the success of Dwight L. Moody (1837-1899), the most famous evangelist of his time, arose from his own experience in moving from country to city and making his way as a salesman. He understood his audiences particularly well and how to reach them. Revival crusades relied on organization, promotion and publicity about successful conversions. Anecdotes of the winning over of hardened scoffers became a staple item of such publicity.
