ABSTRACT
This paper presents the outcomes from a two-day European "PV market stimulation by training and creativity" workshop with participants from The Netherlands, Great Britain, Germany and Italy. In order to stimulate the application of PV, the market should not only be approached from a technological point of view but increasingly more with a marketing vision. Only a customised approach to market segmentation and a right positioning will trigger growth in the PV market. After the 'technology push' in the PV world the time is right for a 'marketing push' to realise stimulation of PV.
