ABSTRACT
More knowledge about the demand side of the Dutch PV market is needed as input for a new market introduction strategy. The new Dutch "PV Convenant" for the period of 2001 until 2007 will be based on this strategy for the Dutch grid connected PV market. Ekomation mapped out the market potential for grid connected PV systems and researched the most important market segments and effective instruments. A large part of the Dutch PV-sector prefer a market introduction strategy in which the sales of PV systems are stimulated adopting a "top-down" approach. A segmented approach to the PV market will give the advantage of an effective way of using instruments. The results of the research project "PV market after the year 2000" are shown in this paper. A market potential can be attained (with an unchanged policy) of 73-155 MWp in 2007, the potential of segments solar electricity and PV in Green Energy for the consumer and business market excluded. Market segments with the highest potential are PV in Green Electricity, individual house owners/ with PV on owner occupied property, PV property developers/ putting PV on new housing development and Solar Electricity as an independent product. The most important instruments are a generic subsidy and an agreement between the utilities tot set a minimum share of PV electricity in the (successful) Green Electricity products.
