ABSTRACT
Stage models of health behaviour are becoming increasingly popular in health psychology and health promotion (Weinstein, Rothman, & Sutton, 1998). Stage theories view behaviour change as a dynamic process involving movement through a sequence of discrete, qualitatively distinct stages. Different factors are assumed to be important at different stages. Hence, people in different stages are assumed to require different interventions to encourage or help them to move to the next stage in the sequence.
