ABSTRACT
In the introduction to this volume Abraham and Sheeran reviewed evidence showing that self-report cognition measures specified by motivational models such as the theory of planned behaviour (TPB, Ajzen, 1991) and social cognitive theory (see Bandura, Chapter 13; 1997) are useful predictors of health-related behaviour (e.g., Godin & Kok, 1996). Abraham and Sheeran also discuss extensions of these models which (i) specify postdecisional or volitional cognitive processes which distinguish between those who are more or less prepared to enact their intentions (see e.g., Gollwitzer & Oettingen, Chapter 11) and (ii) goal prioritisation processes which determine which goal will be pursued when conflicting goals are salient (e.g., Bagozzi & Edwards, Chapter 12).
