The initiatives to develop a multi-ethnic public sphere in Europe can be analyzed as anti-racist campaigns since the basis of these initiatives lies in multicultural policies, and more deeply in the anti-fascist tradition in Europe. This chapter discusses the differences and similarities between multicultural discourses and cultural diversity discourses. Furthermore, it will position these discourses in relation to older anti-racist discourses and movements. The analysis in the chapter draws on critical discourse and policy analysis and asks, how the Europe-wide initiatives define and understand cultural diversity, multiculturalism, and anti-racism. The toolkit and show event are particularly relevant since they attempt to provide concrete tools for implementing diversity policy at the European level. Public service broadcasters are particularly important in developing and implementing multicultural media policy since their licenses are based on the "serve all" principle.