ABSTRACT
This collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. Six essays from both established and emerging scholars are featured covering a wide range of issues. While the majority focus on how the event played out and impacted on the various segments of New Zealand society collectively, the implications are relevant for all who are engaged in sport mega-events whether it be from apolitical, economic, scholarly or policy perspective.
