ABSTRACT
This chapter describes t-shirt slogans in academic writing. However, one t-shirt design to gain popularity in the wake of 9/11 merits US attention by capturing the spirit of a subaltern understanding of the history of globalization in the North American context. The history of colonialism, and hence globalization, begins with Rome during the 6th century b.c.e. The Romans established settlements known as colonia, initially as a line of defense and later as a means for extending their imperial reach. Human beings in this dystopian world are no longer born; they are grown inside glowing red pods filled with gelatinous material to regulate their body temperature for maximal energy production. In fact, this is the case characterising the arts and literature of a market economy, where, artists and writers have been given a significant degree of freedom to express their own views. In order to effect the "continued personal exertion" demanded by the market, traditional "custom and mores" must be broken.
