The detrimental effects of labelling children are well-known and can lead to long-term negative consequences. The stereotype threat in labelling theory shows how the perceptions of others affect a person's behaviour, but in contrast to the Pygmalion effect, the focus is on the person being labelled, not the person doing the labelling. It is important to consider what adults think about when bullying starts, because the start-time potentially determines how adults intervene with young children when they aggress. While previously bullying was considered a fundamental and inescapable feature of childhood, the damaging effects of bullying on children's wellbeing are well-known and of substantial concern. An online questionnaire consisted of eight demographic questions on gender, age, and residence, and whether they were a parent, teacher, or childcare worker of children 0–10 years old. Parents were asked to answer based on their youngest child only with age and grade.