ABSTRACT
This chapter analyzes the advocacy strategies of Mexicanos Primero, one of the first civil society organizations (CSOs) in Mexico to demand accountability from federal and state authorities for the use of public resources targeted for public education. It investigates how Mexicanos Primero combines different activities to fulfill its organizational mission. The chapter conceptualizes it as a new type of education CSO: highly professionalized, with a robust organizational capacity and corporate leadership support for education reform in Mexico, an area of public policy that corporate leaders have traditionally left to the state and trade unions. It presents the data sources and describes the data-gathering processes. The chapter describes the origins of Mexicanos Primero. It explains its organizational structure. The chapter analyzes the interrelated components in Mexicanos Primero's strategic advocacy framework. It discusses the three arguments, citing examples of Mexicanos Primero's strategies and activities to bolster our conclusions.
