ABSTRACT
This study explored how Asian communication scholarship has evolved by using semantic network analysis on keywords in titles of publications in Asian Journal of Communication (AJC) from 1990 to 2015. It also compared those results with the results of a similar analysis of Journalism & Mass Communication Quarterly (JMCQ) to find both Western and unique aspects of AJC. AJC scholarship has shown its Asian uniqueness by exploring social and cultural comparisons focusing on a few East Asian countries. It has also followed Western communication scholarship by investigating effects of political communication and news media, as well as advertising using television in the United States, similar to JMCQ. AJC contributes to mainstream mass communication scholarship while keeping its own Asian perspectives.
