ABSTRACT
The social network site (SNS) Facebook is a ubiquitous and powerful communication platform particularly popular among young adults. Within residential developments there are a number of common management and performance issues for many inhabitants found through building performance evaluation. This chapter explores the use of Facebook in relation to those issues in two cases of Facebook Group usage within residential communities. Data was collected through longitudinal digital and physical visits to the residential communities and to the Facebook Group sites. Findings are presented in relation to home learning, site/neighbourhood and self-organising initiatives. It is proposed that weak-tie residential communities can develop collective efficacy and work together for the overall good of the residential development through communicating on a Facebook Group. This helps to improve the physical environment, facilitating further collective action. There is a clear overlap between social media narrative and the physical experience of daily life that can help to empower residents.
